Role: Re-Recording mixer / Sound Designer

For his latest campaign video, Saul Nash travelled to Katla in Iceland, where the sand is as black as the well-trodden snow that accumulates in central London. Directed by longtime collaborator Fx Goby and styled by Elgar Johnson, the film expands on Nash’s acclaimed autumn/winter 2023 collection, Juxtaposition, which examined the tensions between the popularity of skiwear on the street and the social barriers that prevent most people from going on extravagant ski trips to Europe.

Contrasting urban life against private fantasia, ideas of metamorphosis and transformation are central to the film’s intention. “It’s a metaphor: if you open your mind, it can take you anywhere. The character leans into his intuition and transcends distance, space, and time.” Juxtaposition is the sixth film Goby and Nash have created together. “We started out in the estate opposite my studio and now we’re in Iceland,” Goby says. “I like that Saul’s work is anchored in his lived experiences. Here, it’s about the idea of living by proxy: imitating a lavish lifestyle of ‘going to the ski resort’ without having been to one. It’s about someone liberating themselves, a theme we could explore in a million different ways.”

CREDITS:

SAUL NASH AND THE WOOLMARK COMPANY PRESENT

JUXTAPOSITION

DIRECTOR: FX GOBY

PRODUCER: DARREN SINNOTT

DANCER: SEIRIAN GRIFFITHS

CAST: MOSES ALEXANDER, JAYDN BRIGGS, JUDE CARMICHAEL, WARREN MENDY, MING TANG

BRAND CREATIVE DIRECTOR: SAUL NASH

BRAND COMMUNICATIONS: KALLAN HUGHES

SAUL NASH STUDIO: TOM BURR, ROSS DRAPER, KATIE EDWARDS

1ST AD: ROSE LUCAS

2ND AD: NICK FINEGAN

RUNNER: CHIRAG LOBO

DOP: RICKY PATEL

FOCUS PULLER: JAMES HUTHWAITE

DRONE OP: ARNAR THOR THORSSON

GAFFER: SAM HORNE

ELECTRICIAN: ALED WILLIAMS

SOUND RECORDIST: FELIX WAVERLEY-HUDSON

SOUND OP: EMILY COMPTON

SOUND DESIGN AND MIX: JM FINCH

MOVEMENT DIRECTION: FAYE STOESER, SAUL NASH

PRODUCTION DESIGNER: CHARLOTTE TOON

STYLIST & CONSULTANT: ELGAR JOHNSON

SHOES: UGG CUSTOMISED BY SAUL NASH

GLASSES: OAKLEY

HAIR STYLIST: NAT BURY

HAIR STYLIST: ROSIE GRACE SMITH

MAKE- UP ARTIST: ABIGAIL ALEXANDER

ASSISTANT: JASMINE CARTER

VFX: GERMAN DIEZ

GRADE: GOERGE K AT BLACKKITE

BTS PHOTOGRAPHER: JACK CHIPPER

BTS VIDEOGRAPHER: DANIEL OFORI-ATTA

ICELAND SERVICE COMPANY: LABRADOR

PRESS AND COMMS: KARLA OTTO

COPYRIGHT FX GOBY FILMS & PICTURES AND SAUL NASH 2023